Visual Merchandising / RetailLeads visual merchandising and retail design initiatives across retail partnerships including Target and Ulta. I work across the full lifecycle of each launch, from early partnership and concept development through final execution of both digital and physical retail assets. My work includes in-store displays, endcaps, signage, PDP imagery, campaign rollouts, and supporting digital and social content, ensuring every touchpoint feels cohesive and aligned with the Versed brand experience.
Campaign and Brand DirectionI help lead campaign creative from initial concepting and visual direction through final execution across digital, social, paid, email, PDP, and retail touchpoints. I collaborate closely with cross functional teams, photographers, stylists, and creatives to shape cohesive campaign worlds that feel both elevated and culturally relevant. From early moodboards and shoot planning to final asset delivery and rollout, I help ensure every detail aligns with the brand vision while maintaining consistency across all consumer-facing channels.