Drea Ferreira DonaldsonAbout
                                                                                                                                   


Brand VideosThese videos were created to introduce different types of Pura customers to the product and brand. The product requires a bit of introduction, so we worked to storyboard that in a simple way and make the look and feel fit our ideal customer. My contributions included, concepting, helping on set, working cross functionally to decide on video goals and copy, working through editing rounds with editors, and making cut downs for socials.
          

Pura Home Fragrance Brand PartnersPura Home Fragrance partners with a large range of brand partners. I designed the packaging for these lines from concept to final artwork. I worked cross functionally with the different teams from Disney, Anthropologie, Kenneth Cole etc. to execute their vision and brand within the guidelines and dimensions of the Pura products.



Thanksgiving Photoshoot


These images and GIFS were used to promote Holiday and Thanksgiving fragrances. My contributions included assistant art directing and building final files to be used across social and E-Commerce.