Cyber Monday & Singles’ Day are a key selling moments for La Mer and one of their largest campaigns alongside Black Friday. It is important for these to feel cohesive with Holiday and Black Friday, but still fresh and exciting on their own. My contributions included Art Direction, building shot lists and decks, retouching notes, working with vendors, assisting on set, and building out all final E-Commerce and Social Media files.
Moisture Sets & Small Miracles are annual campaigns aimed at attracting and engaging new customers. My role in this project was to work with my team on the conception, assisting on the shoot, creating the social and final E-Commerce assets, creating a typographic style for the stories, and managing the direction of the color throughout the whole campaign.